For one of our professional exchange trips, we visited IBC, a local radio and television broadcasting company in Morioka and viewed the inter-workings of a media conglomerate. Our team member Alisha, who works as a newspaper reporter for the Sonora Union-Democrat, had the chance to chat with a newscaster and later was interviewed by another. During our tour of the facility, a cameraman followed our every move and later that evening my host family and I gathered around the television to watch my fifteen seconds of fame in Japan.